The story IS the differentiator. The story is the trust builder. The story works.
We started a little early with next week's Community Day to talk with Theresa Francomacaro on Why Story Works.
Theresa answered lots of questions on this one including how she helps people with Story, five neurological impulses that are inherent in good stories and specifically why Stories are good for Training.
As you can imagine, the conversation was engaging and fun --- probably because Stories were the subject --- and we shared a few.
Give this one a listen and get prepared for lots more Story and Training content in next week's Community Day celebration.